Our patrons support and speak out for Pop Up because they share our goal of igniting a life-long love of reading among children. We're looking for new high-profile patrons from every walk of life to advocate for Pop Up and help drive our vision forward. If you or someone you know would like to find out more contact us at

“Because tomorrow's writers are today's readers, access to good books for all children is vital. Pop Up is a unique and timely project that provides just that.”

Stephen Daldry
Film & Theatre Director
Pop Up Patron
Shelina Permalloo
Winner, Masterchef 2012
Pop Up Patron

“Pop Up is incredibly innovative, linking children's authors directly to communities through inspirational, targeted initiatives. Diversity and inclusion is not just an add-on but, uniquely, the golden thread that is woven throughout the core of this company's work. Because everything it does is inherently inclusive, it will inspire diverse approaches to improving literacy to those who need it the most.”


“Enjoying language is essential for effective learning, and Pop Up is an imaginative and dynamic way to excite children about the joys of reading and writing. It is also an excellent way to engage our volunteers, as they witness the remarkable transformations engendered by this fantastic initiative.”

Matthew Sparkes, Global Head of Corporate Social Responsibility, Linklaters



There are plenty of in-kind ways people can support Pop Up's work. Whether it’s donating resources or materials, volunteering expertise or mentoring time, helping promote our festival or hosting a fundraising event – if you have something to offer please get in touch by emailing